Privacy Policy

Softaar Technologies UG (haftungsbeschränkt) ("Softaar," "we," "us") operates ZeroSEO. This Privacy Policy explains what personal data we collect, how we use it, and the choices you have, in accordance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Data We Collect

We collect the following categories of data:

• Account data: name, email address, password (hashed), and billing details
• Site data: the website URLs, CMS credentials, and content you connect to the Service
• Usage data: pages visited, features used, and interactions with the Service
• Device and log data: IP address, browser type, and device information
• Payment data: processed by Stripe; we do not store full card numbers

2. How We Use Your Data

We use your data to:

• Provide, operate, and maintain the Service, including generating research, articles, and backlinks
• Process subscription payments and manage your account
• Send transactional emails (e.g., publish confirmations, billing receipts) and, where you have not opted out, product updates
• Monitor, secure, and improve the Service, including diagnosing technical issues
• Comply with legal obligations

3. Third-Party Service Providers

We share data with the following categories of service providers, each acting under appropriate data processing agreements:

• Azure OpenAI — AI content research and generation processing
• SMTP2GO — fallback transactional email delivery
• Brevo — email marketing and communications
• Rewardful — affiliate tracking (first-party cookie)
• Google Analytics — website and product usage analytics
• Amplitude — product usage analytics
• Microsoft Clarity — session-replay and usage analytics
• Langsmith — AI prompt tracing and observability
• Meta Pixel — advertising and retargeting
• TikTok Pixel — advertising and retargeting
• Microsoft Advertising (UET) — advertising and retargeting
• Google reCAPTCHA v3 — spam and bot protection
• Stripe — payment processing
• Firebase (Google Cloud) — authentication and data storage infrastructure

Each provider processes only the data necessary to perform its function and is contractually bound to appropriate confidentiality and security obligations.

4. Legal Basis for Processing

We process your data based on: performance of our contract with you (providing the Service), our legitimate interests (improving and securing the Service), your consent (marketing communications, non-essential cookies), and compliance with legal obligations.

5. Data Retention

We retain account and site data for as long as your account is active. If you cancel your subscription, we retain your data for a limited period to allow reactivation before permanent deletion, as described in our Cancellation Policy.

6. Your Rights (GDPR)

If you are located in the EU/EEA, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict certain processing
• Request a portable export of your data
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at support@zeroseo.ai.

7. International Data Transfers

Some of our service providers process data outside the EU/EEA. Where this occurs, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

8. Cookies

We use cookies and similar technologies for authentication, analytics, and advertising, as described in our Cookie Policy.

9. Data Security

We implement industry-standard technical and organizational measures — including encryption in transit, access controls, and infrastructure hosted on Google Cloud/Firebase — to protect your data. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Contact Us